Empowering Growth in Africa's Emerging Economy
We design impactful, user-centered services that empower businesses, communities, and governments to thrive. From startups to global organizations, we deliver tailored solutions across key sectors to drive meaningful change.
Innovative Service Design & UX Solutions for Africa and Beyond
At ADA, we combine creative thinking, service design, and UX expertise to help businesses across Africa deliver outstanding user experiences. We work with startups, small enterprises, non-profits, and sectors like banking, healthcare, telecom, and hospitality to develop tailored solutions for unique challenges and goals. Our mission is to empower Africa’s growing businesses, government bodies, and key industries to create efficient, inclusive, and customer-focused services.
UNDERSTAND
Our Approach
We begin with in-depth research to uncover real user needs and pain points through customer journey mapping, market analysis, and stakeholder interviews. This phase ensures we ground our work in a solid understanding of the people and context we're designing for.
DESIGN
With insights in hand, we move to UX prototyping and service blueprinting, crafting solutions that prioritize seamless and intuitive user experiences. We collaborate closely with clients to iterate on concepts that align with business goals and user expectations.
Our team brings designs to life with a focus on service optimization and scalability. We ensure a smooth rollout by supporting integration, testing, and continuous improvement, so every solution we create has a lasting impact on your organization and users.
IMPLEMENT
We work with
ADA transformed our user experience, making our app intuitive and enjoyable for our customers.
TDX, Agri Tech Platform
★★★★★