5+ years

years of experience

14 strategies

developed across 10 industries

So, what is it that I actually do?

I lead UX & CX Strategy

With a user-first mindset, I design seamless experiences that align customer needs with business objectives, delivering measurable results in industries like aviation, healthcare, and finance.

• Research and Insights

• Digital Strategy

• Product Strategy

• Customer Experience Design

• Service Design

• UX/UI Design

I drive global impact.

I’ve worked on complex challenges for startups, SMEs, and governments, including:

• Scaling agri-tech solutions in Africa

• Designing luxury hospitality experiences

• Driving digital transformation for the UAE and Qatar

• Rethinking diplomacy with the US State Department

I craft integrated solutions

By blending my background in architecture and service design, I create solutions that bridge the tangible and digital worlds—from reimagining physical spaces like embassies to designing immersive metaverse experiences.

I facilitate team innovation

I run design thinking workshops that empower teams to solve challenges, build user-focused solutions, and innovate with confidence.

• Workshop Design

• Design Thinking Sprints

• Pitching Sessions

• User Testing

• Focus Groups

• Client Presentations

So,how can I help you?

1. Research and Insights

   Conduct user research and market analysis to uncover actionable opportunities.

2. UX/UI Design

   Design intuitive, user-friendly interfaces that enhance engagement and drive retention.

3. Pitch Deck Design

   Create compelling, visually engaging pitch decks that resonate with investors.

4. Product Iteration Workshop

   Guide teams in refining MVPs and prototypes based on user feedback.

5. Go-to-Market Strategy

   Provide actionable plans to launch and scale products, including marketing and operational strategies.

6. Design Sprint Facilitation

   Lead rapid ideation and prototyping sessions to validate concepts quickly.

7. Customer Journey Mapping

   Visualize and optimize every touchpoint of the customer experience to improve satisfaction.

8. Product Roadmap Planning

   Assist in creating a clear, strategic roadmap for future development and scaling.

9. Investor Readiness Consulting

   Provide guidance on storytelling, metrics, and visual communication to attract funding.

Why Work With Me?

• Global Expertise: Experience across industries and regions, from the US to Africa and the Middle East.

• Proven Results: I’ve helped businesses improve efficiency, customer satisfaction, and ROI.

• Collaborative Approach: I work with you to turn ideas into actionable, impactful solutions.

Startups

Telcos & Financial Services

1. Customer Journey Mapping

   Identify and optimize key touchpoints to ensure seamless and satisfying customer experiences.

2. Digital Platform Redesign

   Reimagine web and app interfaces to improve usability and accessibility.

3. User Research and Testing

   Conduct in-depth studies to understand customer behaviour, pain points, and expectations.

4. Loyalty Program Strategy

   Design and optimize reward systems to encourage customer retention and satisfaction.

5. Omnichannel Experience Design

   Ensure a consistent and integrated customer experience across mobile, web, and in-store touchpoints.

6. Personalization Strategy

   Leverage data insights to create tailored experiences for customers, boosting engagement and trust.

7. Service Blueprinting

   Map out behind-the-scenes processes to align internal operations with customer needs.

8. Data Visualization Dashboards

   Design intuitive dashboards for telcos and financial institutions to track and analyze customer metrics in real time.

9. CX Training and Workshops

   Empower teams to maintain high standards for customer experience and adapt to evolving user needs.

10. Digital Onboarding Solutions

    Simplify the onboarding process for new customers, ensuring quick and hassle-free account setups or service activations.

12. Crisis Management Journey Design

    Create strategies to address customer concerns during outages, service disruptions, or financial crises, maintaining trust and loyalty.

Small and medium-sized enterprises

1. Operational Process Optimization

   Streamline workflows to improve efficiency and reduce costs.

2. Service Experience Design

   Create customer interactions that are engaging, consistent, and scalable.

3. Customer Feedback Systems

   Develop methods to gather, analyze, and act on customer insights effectively.

4. Brand and Visual Identity Design

   Build a professional and cohesive brand that resonates with your target audience.

5. Digital Transformation Strategy

   Transition SMEs to digital tools and platforms for operations, sales, and customer engagement.

6. End-to-End Customer Journey Mapping

   Identify and improve touchpoints across the customer lifecycle for a seamless experience.

7. Small Business Innovation Workshops

   Guide teams through brainstorming and design thinking sessions to uncover new opportunities.

8. E-commerce Experience Optimization

   Design or improve online store interfaces to boost sales and customer satisfaction.

9. Data-Driven Decision Support

   Implement simple analytics tools for tracking performance and customer trends.

10. Employee Experience Design

    Develop tools and processes that improve team productivity and morale, ensuring smoother operations.

11. Scalable Systems Implementation

    Set up systems like CRMs, inventory management tools, or customer support software that grow with the business.

12. Content and Marketing Strategy

    Help SMEs create compelling campaigns that attract and retain customers.

13. Retail Space Optimization

    For SMEs with physical locations, design layouts that enhance customer flow and maximize sales.